With much of the recent discussion of Twitter,social sites and microblogs with Mumbai, it is no surprise that organizations, such as the Salvation Army, have begun to use it in their advertising campaigns. With the economy's current position, the Salvation Army is in more need than ever. The Salvation Army hopes that by targeting users of Twitter and Facebook, they can recruit a younger generation to help.
On Twitter, individual ''kettles" have been established so people can donate under certain organizations, such as the National Hockey League's Online Red Kettle.
Twitter / TSARedKettle
The Salvation Army has a Red Kettle application on Facebook that users can easily add and recruit friends.
While these sites (Facebook, Twitter, etc) have not only been available to provide news and social networking, organizations are now utilizing them in order to reach larger audiences. I think this is a great idea, especially for non-profit organizations that help and build communities. News is not the only thing traveling faster because of the web and microbloggers.
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